FROM AN ASSUMPTION TO SOMETHING YOU CAN OBSERVE
THE IDEA
“A better way to
organize group trips.”
What are we assuming?
People struggle to collect
everyone’s arrival details.
Compliments are not proof.
Ask about the last real occurrence
TR
“Last Friday I chased six people
across three chat threads.”
Observe the workaround before building the product.
Smallest honest experiment
Send one arrival form.
TRAVELER
ARRIVAL
Evidence: someone completes the task without being chased.