GROOMBOOK: TWO HOURS, FIVE BLOCKS
1
Brief
15 min, one decision
2
Two research tools
30 min, same brief
3
Your own signals
30 min, trends and reviews
4
Check the claims
25 min, the ones that matter
5
One-page memo
20 min: go, stop or test
GroomBook idea
A memo that says go, stop or
test